|
|
Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
|
|
|
Návrh stratégie rekonštrukcie ubytovacieho zariadenia
Fajtová, Mária Lujza
The aim of the bachelor's thesis is to propose a strategy for the reconstruc-tion of the accommodation management, which will lead to increased competitive-ness. It uses external and internal analysis to suggest changes to the accommoda-tion. Firstly, literary research has been carried out, which deals with the concepts of tourism and management, followed by the analytical and design part. In the analytical part, through the PESTE analysis and the Porter model of the five driving forces, an environmentally friendly environment has been identified and, through an expanded 8P marketing mix, complemented by a questionnaire survey, strengths and weaknesses as well as information that people would like to see as part of the facility. In the questionnaire, 150 respondents were addressed via an online questionnaire as well as in person. Some questions were based on the 4C marketing mix. Subsequently, a SWOT matrix was set up to identify some strategic objectives. The resulting strategy has been built on the 8P extended marketing mix and focuses on increasing competitiveness, improving quality, and raising awareness of the accommodation facility.
|
guest ::
